Hypermediacy versus Immediacy?
December 20th, 2006 by ArielTo trace the genealogy of the digital media, Jay David Bolter and Richard Grusin co-authored Remediation, announcing the new media as a form of remediation, evolving itself from the old media through “the twin logics of immediacy and hypermediacy,” two competing principles of digitization which demonstrate the same desire to crossing over the limits of representation so as to achieve the reality—an experiential authenticity (5). While hypermediacy promises multi-focus competitiveness and random access, immediacy requires necessary transparency which signifies a process of erasure, making the medium itself invisible in representing the real. Despite their theoretical contradiction, Bolter and Grusin reached a conclusion that hypermediacy and immediacy came to their convergence in the advancement of networked communications, wherein two different versions of “the contemporary remediated self” are constructed in correspondence with the double logics of remediation: the virtual self and the networked self (232). In response to “the two-fold relationship with the media” (229), the virtual self comes into being when the subject is immersed in the digital environment, able to assume different perspectives freely, whereas the networked self, or the hypermediated self, is “a network of affiliations, which are constantly shifting” (Bolter 232). It appears that both forces interacting in the digital media without conflicts in terms of Bolter and Grusin’s remediation. Interestingly, not only in criticism like Cybertext but also in literary works such as Transmission takes place the same logic of accommodating the two contrary concepts concerning the “remediated self” within the two-fold principles of hypermediacy and immediacy.
In Espen J. Aarseth’s Cybertext, the twin logics of hypermediacy and immediacy resound in Aarseth’s discussion on the rhetoric of hypertexts. According to Aarseth, the hypertext ought to be considered as a textual game in which readers have two authentic experiences of reading: “an aporia,” a kind of “impasse” because of readers’ lack of control over the text containing multifarious links, and the “epiphany,” an effect of linking out and regaining the control over the text in the co-authoring process of meaning production (91). While “reading” hypertexts like Michael Joyce’s Afternoon, Natalie Bookchin’s The Intruder and Jason Nelson’s net poems, readers have to assume the task of “mapping the network and reading the map of her own reading carefully” since the inception of running the media (Aarseth 93). Aarseth claims that readership has been restored—though not transcended—in the reading experience of such a hypertext since, in his definition, a hypertext is “a dense, multicursal labyrinth,” in which the reader searches and then discovers the meaning of the narrative presented not by the author but constructed by the reader’s oneself (91). In this aspect of multiplicity, Aarseth seems to concur with the double logic of the digital media elaborated in Remediation. As proclaimed by Bolter and Grusin, hypermediacy gratifies the need of the reader/user/player to link out through random access, whereas immediacy diminishes the presence of digital media and the presence of the self replaces the absence of media; likewise, a similar logic works well with Aarseth’s definition of how hypertext discourse operates within the triad of text, reader and author. In Aarseth’s description of hypertext poetics, readers will first have no control and experience “an aporia” when encountering the multi-cursal links, a similar condition when hypermediacy dominates the digital space; as readers continue their reading in the labyrinth of the text, they will later attain a hypertext epiphany, regaining the control of the text in the similar way as what occurs in transparent immediacy functioning in digital visual media.
Therefore, due to such a fine line between the double logics of hypermediacy and immediacy, Hari Kunzu depicted in Transmission his own version of a delicate interplay between the hypermediated self and the virtual transparent self in a world saturated with digital media. For Kunzu, the binary logics of hypermediacy and immediacy interact and interdepend on each other, enabling his heroes doing crossovers from the virtual self to the networked self, and vice versa. In Transmission, both Arjun Mehta and Guy Swift represent well a composite configuration of a self immersed in the virtual reality and a network of selves in the hypermediated world around him. Kunzu didn’t just create an easy comparison between Arjun and Guy, between a daydreaming computer engineer, whose virtual self collapses with the networked self, and a materialistic CEO, who owns a business firm and strives to secure his business from the attack of the Leela virus. Instead, in a detailed write-up at the very beginning of the novel, Kunzru characterizes Guy as a game player, who, just like Arjun, immersed himself in “playing Tetris on the armrest games console” and engaged himself in the enjoyment of having “just beaten his high score” (11). Adopting a virtual identity eerily similar to Arjun’s, Guy is also capable of moving swiftly to and fro with various “media” around him: digital devices such as cell phones or laptops and mass transportation like aeroplanes or automobiles. Even his residence is an arena of hypermediacy as the Vitro is equipped with multifarious facilities along with “a bank of video monitors” (Kunzru 112). Bolter and Grusin declare that digital media tend to “place point of view under user’s control” and thus endorse the user’s/player’s freedom of “navigation” within the digital space; with “the freedom to move through space,” this virtual self will be able to occupy multiple, diverse perspectives (243-5). In Transmission, Guy is given the freedom to navigate the virtual space, “the freedom to be oneself is the freedom to become someone else” since he is both aware of the discrepancy between VR and RL and capable of adopting a multiple point-of-view selfhood controlled by himself whenever he would like to pick on and put it on (247).
In introducing the theory of how immediacy functions in remediation, Bolter and Grusin quotes from Michael Joyce’s significant writing of hypertextual pedagogy to remind readers of digital media that “replacement is the essence of hypertext, and in a sense the whole World Wide Web is an exercise in replacement: ‘Print stays itself; electronic replaces itself” (43-4). It is also obvious that Guy Swift as a counterpoint to Arjun in the novel embodies the concept of constant replacement in digital remediation. Guy’s transformation in last section of the novel signifies the interplay of hypermediacy and immediacy, making it easy for him cross over the limit between his net-worked self, the hypermediated self or the windowed self he assumes when he has his laptop in hand presenting his projects to his clients, to the new virtual self, immersing himself within the virtual space really controlled by himself for the first time. The interaction between hypermediacy and immediacy shatters the binary opposition and blurs the demarcation in between, enabling easy crossovers from the transparent virtual selfhood to a social network of multi-selves.
Bibliography
Bolter, Jay David and Richard Grusin. Remediation: Understanding New Media. Cambridge, Mass.: the MIT P, 2000.
Bookchin, Natalie. The Intruder. 24 Oct. 2006 .
Borges, Jorge Lois. “The Interloper.” Collected Fictions. New York: Penguin, 1998.
Dibbell, Julian. “A Rape in Cyberspace.” 10 Oct. 2006 .
Joyce, Michael. Afternoon. CD-Rom. Eastgate, 1987.
Kunzr, Hari. Transmission. New York: Plume, 2005.
Nelson, Jason. 31 Oct. 2006 .